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[table]
- U+ a" a3 M3 Y0 t# e[tr][td]彩票作为一种新型的消费方式，不在乎中奖多少，关键在于得到一份期盼，公益彩票已经成为居民生活娱乐不可或缺的一部分。日前，某彩票网站对彩民购彩习惯进行了一项详细调查，从数据上我们大体可以将天朝的彩民消费群体分为三大类。
& ?6 Z# y. c# X# [& R+ H I3 S, O. j" u% U- K
最具潜力彩民
! R4 g0 R3 R9 S% N# v8 K; g
+ z& @9 d3 D. x1 r3 f 休闲性群体; I+ S2 C9 y; h- k5 M9 z% i
( O" X% y! z( u' H8 m+ A/ P 月收入5000元以上3 v) n3 K' Z- P
! }7 H7 B* r$ A/ u; D5 b: z' y 该群体主要包括企业老总、白领人员。这个群体月收入在5000元以上，以30岁至49岁的中年男子为主，本科以上的比例约占到70%。5 s9 q8 n* d/ Y5 }5 w; f6 _+ X
6 ]. C, [. F4 t; [& i. ?! [
这类人工作繁忙，购彩主要是实现休闲的目的。但是对公益彩票的娱乐性极其感兴趣，他们喜欢参加一些比较有刺激性娱乐功能的游戏，以缓解工作压力。同时，他们对自身的健康状况比较关注，也认同彩票的公益性，特别是2008年奥运会以来，对于体育健康的投入很有必要，在对待公益彩票的态度上有很积极的转变。1 M; D' ~% B( x I# }
% [: C0 N' B! a
因此，这个群体近几年购买彩票的数量有很大的增长，在消费群体里是未来最“质”优的彩民。
+ S! A8 G9 v. G, i" y8 B$ X$ z" h: b. @7 P& R
最敢花钱彩民
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. c+ Z2 y( I6 x% n2 E# I 娱乐性群体5 }! N* A% w% S" R3 D) d; Y
, N/ t, ]- R/ t 月收入3000元至5000元7 q; Z* |- r3 f N& x
0 f* i2 [. i6 x; i5 U, A
该群体主要是企事业工作人员和个体工商户。月收入平均3000元至5000元，25岁至30岁的青年人居多，大专/本科学历占到60%以上。
/ i' m; e# N1 L% q9 t- z6 z! A9 b I" @) Z
这部分人喜欢上网，喜欢体育运动，喜欢电子商务等新型的消费方式，喜欢参与有趣味性、娱乐性的活动，能够接受公益性宣传的氛围。而且年轻喜欢新事物的挑战，不受传统条条框框的制约。收入水平不错，有强烈的支付欲望，除去日常花销后有一定剩余。' B: p( Q/ w1 n* {
* N0 ?- @( j3 Y P
综合来说，他们是公益彩票的中坚力量，是目前最敢花钱，“质”最优的消费群体。
' d. L) g3 X/ W( i& |) s# @7 f) q5 W- O
# j) S. s7 U3 ^% A/ q; T7 i 最有目的性彩民
9 P, p9 L, _& N* W) L$ M, q, [ Y# m( g+ i1 n5 T, e
改善性群体
& Y% X! Q# j0 H( g" D3 B* f/ f }- X8 i2 Z1 D+ ~
月收入3000元以下7 i/ P4 I% e* N3 m, [) h
9 w8 d, d4 ?6 _
该群体主要由服务业、商业等一般职工、农民工、退休人员、下岗工人、自由职业者等构成。月收入在1000元至3000元，年龄层次跨度比较大，从25岁至60岁都有，学历一般都在专科或以下。- k8 t# a/ Y* `( f. F6 @ R
9 t* E, R$ p, P! Y5 I; f) r 在这部分群体里，“柴米油盐酱醋茶”占去生活的很大一部分，除去维持日常开销后，节余一般都会很少，有一部分人生活水准不高，生活的压力比较大。他们对彩票的公益性并不太了解，有很强的致富心理以改变现在的生活状态，因此在对待购彩的态度上有很大的偏差性，但这部分人在彩民中占有相当大的比例，是“量”最大的彩民群体。
( m8 N1 ^( l( C6 ]' O+ z5 {! D! v& H5 ] ]9 f
该彩票频道主编在接受记者采访时说：“以前民间有"有钱人买股票，没钱人买彩票"之说。经过十几年的发展，公益彩票再不是穷人帮穷人的工具，已然成为由中高收入者支撑起来的公益事业。公益体彩整合社会阶层的上游部分来为下游提供公益性的服务，同时帮助和接纳社会下游人群向中上层转变，形成健康良性循环。”[/td][/tr]$ A7 K6 R. j! p
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