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耗资40亿美元 估值遭腰斩 Magic Leap再获融资能否翻盘？
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曾有一家公司，凭借一段鲸鱼从体育馆高高跃起的视频获得了消费者与资本的关注，在短短三个月内，相继融资共达16亿美元，让我们重新认识了什么是AR黑科技公司。
于2021年10月，Magic Leap宣布完成5亿美元融资，新资本的注入将进一步推动Magic Leap专注于AR解决方案。
与此同时，Magic Leap2022年推出的第二代产品Magic Leap2也正是曝光，此时的市值已经达到20亿美元。
后续疫情的爆发，成为了AR技术的主要催化剂，让这个在2020年即将倒闭的公司，突然间成为资本的掌中宝。
2020年9月5日，科技媒体公司The Information在关于初创独角兽估值变化中写道，Magic Leap的估值在大幅度下降，仅一年，这家公司的估值便从2019年的64亿美元缩水至如今的4.5亿美元，跌幅达93%
是因为什么导致Magic Leap在这10年的跌宕起伏，究竟发生了什么？是什么导致64亿美金的估值缩水只剩4.5亿美元？又是如何在去年重获资本的关注？
Magic Leap是一家什么样的公司？
2011年，Magic Leap发行了一款名为Hour Blue的AR App，从一间工作室正式落地为一家专营AR的科技公司。
籍籍无名的他，在2014年迎来了他的‘头奖’，搜索巨头谷歌联合高通资本等知名投资机构投入5.42亿美元的B轮融资，此外，谷歌CEO Sundar Picha还加入了董事会。
就这样一家不起眼的小公司突然获得了巨额的投资，Magic Leap瞬间走向大众的面前，成为焦点。
但并没有人能够清楚的说明Magic Leap是一家什么样的公司，这让Magic Leap蒙上了神秘的色彩，引得多家媒体猜测。
2015年，Magic Leap发布了一则巨大的 鲸鱼在体育馆飞跃而出的视频，这让他在业内受尽关注，也因此一炮而红，开启了融资神话之路。
至2018年之前，Magic Leap一直都是顺风顺水，融资以及市值增长接连不断，但2018年Magic Leap 1面世，这个宣城是全操作系统LuminOS，却只是换皮的Andriod系统，毫无疑问，这引来了消费者的极大负面反响。
在屡遭挫折，Magic Leap逐渐开始面向企业市场发展，因为疫情的原因，这使得元宇宙概念的火热发展，从而给AR带来的新的机遇。
估值缩水93%背后的原因
Magic Leap的发展可以说是过山车，一开始的最高64亿美元估值，之后急转而下至4.5亿美元，随后又恢复至20亿美元，就像是经历了人生的儿童到成人等多个阶段，这其中究竟发生了什么事情？
期初，Magic Leap在2015年通过鲸落的视频，强大的视觉冲击使得大众重新认知AR技术带来的冲击感。因此，一炮而红，并引来了多个巨头的投资。
但，成也萧何败也萧何，概念做的太好，拉高了人们的期待，这使得Magic Leap的产品没有达到人们的预期。
2018年8月Magic Leap1上线，历经多时的万众期待的高科技产品上线，但却远低于消费者的期待，甚至可以说是一塌糊涂。
造成如此的心理落差，Magic Leap1的价格高达2295美元，这很难让市场接受。最终以在全球收获几千订单惨淡收场。
市值缩水，大批科技人才离职，CEO更替，种种负面影响是的Magic Leap到了山穷水尽的地步，不过，2021年，元宇宙的爆发使其迎来的新的生机。
元宇宙的主要实现技术之一就是AR/VR |
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