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提前超越去年销量顶呱刮赈灾彩票全国销量逾105亿
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日前，从国家体育总局体育彩票管理中心传来好消息，截至9月10日，今年体彩即开型彩票顶呱刮销量突破105亿元，轻松超越去年全年销量，占据全国体彩总销量的28%。在过去的9个月里，顶呱刮已经为社会公益事业筹集公益金21亿元，同时累计筹集公益金10.5亿元全部用于支持汶川地震灾后重建工作。
8 C; Y" o" b7 N8 d6 Z! @. {' n5 n 据了解，顶呱刮自从去年3月份上市以来，一直深受彩民追捧，发行不到4个月，销量达到50亿元，去年年底又成功超越百亿元关口。如今，顶呱刮在全国即开型彩票市场的份额已经超过63%。$ d0 [ ]" ?- s5 p* t) z
推陈出新玩法魅力大
% o1 h; a8 Y* r0 X& { 顶呱刮之所以能取得这样的佳绩和自身的玩法魅力分不开。该玩法返奖率达65%，是天朝目前发行的彩票中返奖率最高的彩票品种之一。除了有“即刮、即开、即兑”的玩法优势外，顶呱刮还不断推出新票种，让彩民时刻保持新鲜感。1 p2 S$ m$ d. {% n0 P
据统计，顶呱刮发行以来已经推出超过40款主题彩票，其中今年发行了23款。在所有主题彩票中，20元票“点石成金”最受彩民欢迎，发行以来销量已经达到25.04亿元。
: _) U4 Q% L0 ?+ Y; c6 ^3 A$ I 奉献爱心 和灾区人民心手相连
( T$ V9 i- z- W8 G 5·12四川地震灾难震惊全世界，体彩人也积极行动起来，第一时间为灾区人民伸出援手。为了积极支持汶川地震灾区灾后重建工作，财政部决定从2008年7月1日起至2010年12月31日止，在两年半时间内筹集的即开型彩票公益金中央集中部分将全部用于汶川地震灾区灾后重建，这也是体育彩票作为国家公益彩票所承担的又一重大公益使命。截至今年9月10日，已经有17.4亿元用于支援灾区重建的工作中。9 s) q% z1 f1 N% r. A
为支援灾区，顶呱刮于今年4月份推出了赈灾主题彩票“心手相连”，在广大彩民的支持下，“心手相连”销量达到1.02亿元，成绩喜人。, w- P8 K! z3 g. K6 F% _; X9 j
与此同时，从7月20日开始到22日，为了纪念即开型体育彩票“顶呱刮”支援汶川地震灾后重建工作1周年，全国体彩销售网点于同一时间张贴公益宣传海报，并在重点城市给民众赠送“爱心纪念贴”。活动形式简单，意义深刻。小小的纪念贴不仅牵系民众对“5·12”地震灾区关怀的心声，而且传递着民众对公益事业的理解和支持。
8 G% P# y$ X+ x H2 T- X# q 此外，今年以来，全国各省市体育彩票管理中心积极开拓新销售网点，从根本上拓宽了顶呱刮的销售渠道，也是该玩法销量有增无减的重要原因。 |
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