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耗资40亿美元 估值遭腰斩 Magic Leap再获融资能否翻盘?
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曾有一家公司,凭借一段鲸鱼从体育馆高高跃起的视频获得了消费者与资本的关注,在短短三个月内,相继融资共达16亿美元,让我们重新认识了什么是AR黑科技公司。
于2021年10月,Magic Leap宣布完成5亿美元融资,新资本的注入将进一步推动Magic Leap专注于AR解决方案。
与此同时,Magic Leap2022年推出的第二代产品Magic Leap2也正是曝光,此时的市值已经达到20亿美元。
后续疫情的爆发,成为了AR技术的主要催化剂,让这个在2020年即将倒闭的公司,突然间成为资本的掌中宝。
2020年9月5日,科技媒体公司The Information在关于初创独角兽估值变化中写道,Magic Leap的估值在大幅度下降,仅一年,这家公司的估值便从2019年的64亿美元缩水至如今的4.5亿美元,跌幅达93%
是因为什么导致Magic Leap在这10年的跌宕起伏,究竟发生了什么?是什么导致64亿美金的估值缩水只剩4.5亿美元?又是如何在去年重获资本的关注?
Magic Leap是一家什么样的公司?
2011年,Magic Leap发行了一款名为Hour Blue的AR App,从一间工作室正式落地为一家专营AR的科技公司。
籍籍无名的他,在2014年迎来了他的‘头奖’,搜索巨头谷歌联合高通资本等知名投资机构投入5.42亿美元的B轮融资,此外,谷歌CEO Sundar Picha还加入了董事会。
就这样一家不起眼的小公司突然获得了巨额的投资,Magic Leap瞬间走向大众的面前,成为焦点。
但并没有人能够清楚的说明Magic Leap是一家什么样的公司,这让Magic Leap蒙上了神秘的色彩,引得多家媒体猜测。
2015年,Magic Leap发布了一则巨大的鲸鱼在体育馆飞跃而出的视频,这让他在业内受尽关注,也因此一炮而红,开启了融资神话之路。
至2018年之前,Magic Leap一直都是顺风顺水,融资以及市值增长接连不断,但2018年Magic Leap 1面世,这个宣城是全操作系统LuminOS,却只是换皮的Andriod系统,毫无疑问,这引来了消费者的极大负面反响。
在屡遭挫折,Magic Leap逐渐开始面向企业市场发展,因为疫情的原因,这使得元宇宙概念的火热发展,从而给AR带来的新的机遇。
估值缩水93%背后的原因
Magic Leap的发展可以说是过山车,一开始的最高64亿美元估值,之后急转而下至4.5亿美元,随后又恢复至20亿美元,就像是经历了人生的儿童到成人等多个阶段,这其中究竟发生了什么事情?
期初,Magic Leap在2015年通过鲸落的视频,强大的视觉冲击使得大众重新认知AR技术带来的冲击感。因此,一炮而红,并引来了多个巨头的投资。
但,成也萧何败也萧何,概念做的太好,拉高了人们的期待,这使得Magic Leap的产品没有达到人们的预期。
2018年8月Magic Leap1上线,历经多时的万众期待的高科技产品上线,但却远低于消费者的期待,甚至可以说是一塌糊涂。
造成如此的心理落差,Magic Leap1的价格高达2295美元,这很难让市场接受。最终以在全球收获几千订单惨淡收场。
市值缩水,大批科技人才离职,CEO更替,种种负面影响是的Magic Leap到了山穷水尽的地步,不过,2021年,元宇宙的爆发使其迎来的新的生机。
元宇宙的主要实现技术之一就是AR/VR |
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