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卡乐数商平台布局的数字藏品商品化是否能成为首个破圈点？
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随着国内外媒体和科技公司的大面积宣传，“元宇宙”概念早已深入人心，众多巨头涌入赛道，想在“元宇宙”下寻找突破，同时虚拟人、区块链、数字藏品、虚拟现实等与元宇宙相关的概念也频频出圈，从而衍生出一系列的商业碰撞，眼花缭乱让人措手不及，分不清是营销炒作还是实力入场，而这其中最引人注目的还是数字藏品。
一直以来，数字藏品大部分以艺术品、游戏、潮玩、票务为原型，以图片、动图、视频三种方式呈现。用户与藏品之间几乎不存在交互，而用户之间则完全不存在交互。数字藏品对于文旅产业而言有着的天然优势，但如何让文旅产业站上数字藏品和元宇宙的风口，且能持续性地发展?
央企背书下的华侨城文旅科技集团在2022年6月底正式上线了数字藏品平台——卡乐星球互动数字商品平台(简称：卡乐数商)。
据小编信息调研，该平台以交互为创新媒介，结合5G、物联网、人工智能、AR/VR、区块链等技术，把线下文旅体验转为线上交互体验，实现虚实结合，突破传统文旅体验，将所看到的和身体感受到的完全匹配吻合。
伴随着元宇宙的热度不断挥发，结合产业与技术的全新变革，卡乐数商将文旅景区与用户进行连接：文旅景区不仅可以把景区文化转移至平台，还可以基于文化设置互动，让用户身临其境;用户购买文旅数字藏品之余，还能获得社交属性、互动属性，让用户既可以在平台享受不同文旅的交互体验，也能在展馆中进行转赠。卡乐数商的数字藏品既是实体资产的一种数字权益映射，也是链接“数字世界”与现实世界的桥梁。购买卡乐数商平台藏品的藏家，未来还将会获得更多的权益。
据可靠消息，卡乐数商和云南世界恐龙谷将在近期发售第一批数字藏品!小编在区块链圈子呆那么久，看得出来，卡乐数商布局挺广：不仅讲究文化价值，还搭建应用场景，不愧是背靠央企，妥妥地紧跟国家政策发展!
在这个以Z世代喜好为主的数字藏品市场里，卡乐数商的这种藏品商品化打法能否发挥奇效，就静待市场的答案吧! 来源：金色财经 |
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