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必发Betfair创造史上最大广告 迎接造访维也纳的球迷
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全球最大的广告牌吸引了乘飞机抵达维也纳机场 (Vienna Airport) 来观看2008欧洲杯 (Euro 2008) 决赛的球迷的注意力。
& u2 k. _4 P8 b) c' c/ K 该广告覆盖50个足球场大小的面积。网络博彩公司 Betfair 在过去的四个月中种植不同种类的植物从而拼出了 “NO.1 FOR FOOTBALL AND STILL GROWING!” 的广告词。Guinness Book of World Records(TM)（《吉尼斯世界纪录大全》）现已正式将该广告评定为迄今最大的广告。 + U( n5 l. A: v o, x
该广告长1,380米、宽316米，总面积436,000平方米，是当地农民和园艺家自2月份至今在田地里的辛劳成果，可以在最后接近维也纳国际机场 (Vienna International Airport) 时看到。该广告的官方纪录名称为”The World’s Largest Advertising Hoarding”（全球最大的广告牌）。 9 Z, {0 y9 |: q ]5 K
创造这个广告牌消耗了9吨小麦种、53,000株金盏花、1.5千米棉花网以及油菜、甘菊、芥菜、三叶草、罂粟和草坪。每个字母’高’44米宽41米。
5 q& N( C n X3 k' W+ P1 } 外观尺寸：高1,380米×宽316米；总面积436, 250平方米
' E8 k4 h, r! H9 O0 z 广告牌面积相当于： 5 K+ m/ o" c% i8 z
-- 50个足球场 1 \3 [! V, P1 C C0 }
-- 651个网球场
8 w5 B9 B* r1 ?3 m9 F8 g0 a-- 62个伦敦特拉法加广场 (Trafalgar Square) " @( i- h3 _& e, v: D
你可以在这里塞下约4,847,222个足球
+ H0 }9 b* \ }( A! n7 F或是维也纳恩斯特-哈佩尔球场 (Ernst Happel Stadion)（决赛场地）的8.9倍大。
( q* z6 D) c3 t1 F3 m- {长度相当于埃菲尔铁塔 (Eiffel Tower) 横躺下来的4.2倍，或 / h6 ]7 e' q) |$ J
-- 伦敦金丝雀码头 (Canary Wharf) 塔高的5.7倍 % J$ H! G- o; i2 b3 H, `
-- 伦敦“小黄瓜” (Gherkins) 大厦的7.5倍 & G* E+ b# Z; g' ?3 J- a
-- 迪拜塔 (Burj Dubai)（竣工之时将是世界最高建筑）的1.7倍。
9 [5 a, F( m; o1 L4 J6 o1 y4 m-- 135辆伦敦 Routemaster 巴士（长度），按宽度则为314辆 ' Z+ |9 |% P9 O( i" g
字母的大小：44米高×21至41米宽 & Z+ c: T) Y4 x$ l- Y
使用的植物： 8 O% q, Z( e( E8 `
“No.1” 和 “GROWING” = 油菜（8千克种子）+ 芥菜（10千克种子）
$ ~+ E6 t6 o( ~5 |7 v“FOOTBALL” = 草坪（40千克种子） $ T A8 b# P8 N, v% f5 E* h
“AND” = 法国金盏花（超过53,000株） " R- G7 J# E$ M5 Y m2 o A
“STILL” = 罂粟（10千克种子）
. `, r8 W$ ?" `2 Y$ l2 J" _6 z3 \“FOR” = 泥土 - h0 A8 h5 D: Y4 k7 g
镶边 = 甘菊（70千克种子） , @2 P, P; \0 {
背景 = 小麦（9吨种子） 3 g" E* V2 ]+ v7 R( v6 Z
‘Betfair’图标 = 棉花 -- 1.5千米×5.8米宽
1 l) l# D3 T& f1 @) X& P+ R9 S 时间框架： 3 X* H6 L, I/ v" y' `
2008年2月18日，测量场地
2 @4 ^/ D, q y+ {; p2008年2月28日，播种甘菊和小麦 . @/ N0 n, `- Q+ Y
2008年3月上旬，测量字母，总测量点达650处，为期两天。接着耕出标语 ; I) J, N% k6 V: L6 Q5 Y
2008年3月25日，种植草坪 . t; j% ^& k, c( _* [0 _% l
2008年4月7日，播种油菜、芥菜和三叶草 ) u6 y7 E7 ~9 h9 v
2008年5月15日，栽种法国金盏花 6 [+ h! e; g: m* ~$ d7 b1 W* U
2008年6月1日，用石灰和棉花土工膜创作 Betfair 图标 [ALIGN=center]http://www.bctong.net/xsnews/upimages/200806200001.jpg[ALIGN=center]http://www.bctong.net/xsnews/upimages/200806200002.jpg[ALIGN=center]http://www.bctong.net/xsnews/upimages/200806200003.jpg |
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