Array
(
[fid] => 6873
[description] => 天策百科是为服务玩家而建立的专业策略知识百科全书。
[password] =>
[icon] => ab/common_6873_icon.png
[redirect] =>
[attachextensions] =>
[creditspolicy] => Array
(
[digest] => Array
(
[usecustom] => 1
[cycletype] => 0
[cycletime] => 0
[rewardnum] => 1
[extcredits1] => 0
[extcredits2] => 0
[extcredits3] => 0
[extcredits4] => 0
[extcredits5] => 0
[extcredits6] => 0
[extcredits7] => 0
[extcredits8] => 0
[rid] => 3
[fid] => 6873
[rulename] => 加精华
[action] => digest
[fids] => 6966,6944,6958,555,6783,6817,1111,6870,6821,6951,6876,6904,6950,6956,6862,6886,6957,6779,6907,6855,6945,6952,6954,6955,6959,6914,6965,6971,6972,6960,6953,6942,6910,6949,6962,6963,6964,6927,6926,6973,6728,6929,6874,6894,6896,6885,6857,6868,6948,6879,6799,6895,6845,6873
)
[post] => Array
(
[usecustom] => 1
[cycletype] => 0
[cycletime] => 0
[rewardnum] => 1
[extcredits1] => 0
[extcredits2] => 0
[extcredits3] => 0
[extcredits4] => 0
[extcredits5] => 0
[extcredits6] => 0
[extcredits7] => 0
[extcredits8] => 0
[rid] => 1
[fid] => 6873
[rulename] => 发表主题
[action] => post
[fids] => 32,52,67,447,1120,1151,1156,6750,6762,6763,6766,6769,6772,6773,6787,6796,6808,6809,6810,6813,6814,6820,6829,6830,6846,6856,6864,6865,6827,6930,6931,6776,6858,6880,6764,6932,6871,6758,6905,1116,6788,6812,6798,6736,6759,6842,6966,6767,6828,6924,6935,6936,6938,6940,6941,6826,6909,6803,6919,6911,6908,6881,6920,6912,6913,6921,6925,6922,6789,6818,6819,6872,6928,6866,6969,6891,6889,6888,6917,6939,6947,6961,6824,6937,6943,6970,6869,6944,6958,6900,6902,555,6783,6817,1111,6870,6821,6951,6876,6904,6950,6956,6862,6886,6957,6779,6907,6855,6945,6952,6954,6955,6959,6914,6965,6971,6972,6960,6953,6942,6910,6949,6962,6963,6964,6927,6926,6973,6728,6929,6874,6894,6896,6885,6857,6868,1113,6778,56,6844,6878,6802,6933,6811,6923,6877,6875,6918,6892,6757,6832,6833,6795,6793,6848,6837,6849,6850,6851,6852,6853,6854,6863,6882,6836,6790,6838,6794,6791,6948,6879,6903,1121,6815,6799,6974,6934,6895,6845,6765,6873
)
[reply] => Array
(
[usecustom] => 1
[cycletype] => 0
[cycletime] => 0
[rewardnum] => 1
[extcredits1] => 0
[extcredits2] => 0
[extcredits3] => 0
[extcredits4] => 0
[extcredits5] => 0
[extcredits6] => 0
[extcredits7] => 0
[extcredits8] => 0
[rid] => 2
[fid] => 6873
[rulename] => 发表回复
[action] => reply
[fids] => 32,52,67,447,1120,1151,1156,6750,6763,6766,6769,6772,6773,6787,6796,6808,6809,6810,6813,6814,6820,6829,6830,6846,6856,6864,6865,6827,6930,6931,6776,6858,6880,6764,6932,6871,6758,1116,6788,6812,6798,6736,6759,6842,6966,6767,6828,6924,6935,6936,6938,6940,6941,6826,6909,6803,6919,6911,6908,6881,6920,6912,6913,6921,6925,6922,6789,6818,6819,6872,6928,6866,6969,6891,6889,6888,6917,6939,6947,6961,6824,6937,6943,6970,6869,6944,6958,6900,6902,555,6783,6817,1111,6870,6821,6951,6876,6904,6950,6956,6862,6886,6957,6779,6907,6855,6945,6952,6954,6955,6959,6914,6965,6971,6972,6960,6953,6942,6910,6949,6962,6963,6964,6927,6926,6973,6728,6929,6874,6894,6896,6885,6857,6868,1113,6778,56,6844,6878,6802,6933,6811,6923,6877,6875,6918,6892,6757,6832,6833,6795,6793,6848,6837,6849,6850,6851,6852,6853,6854,6863,6836,6790,6838,6794,6791,6948,6879,6903,1121,6815,6799,6974,6934,6895,6845,6765,6873
)
)
[formulaperm] => a:5:{i:0;s:0:"";i:1;s:0:"";s:7:"message";s:0:"";s:5:"medal";N;s:5:"users";s:0:"";}
[moderators] =>
[rules] =>
[threadtypes] => Array
(
[required] => 1
[listable] => 1
[prefix] => 1
[types] => Array
(
[294] => 游戏平台
[618] => 体育
[619] => 娱乐场
[620] => 乐透彩票
[621] => 电子游艺
[622] => 棋牌游戏
[658] => 实地赌场
[659] => 菠菜名词
[660] => 菠菜界动态
[661] => 菠菜趣闻
[295] => 菠菜公司资料
[624] => 论坛功能相关
[714] => 其它类别
[935] => 菠菜技巧
[936] => 菠菜名人
[937] => 体育明星
[938] => 俱乐部资料
[939] => 赛事资料
[297] => 综合讨论
)
[icons] => Array
(
[294] =>
[618] =>
[619] =>
[620] =>
[621] =>
[622] =>
[658] =>
[659] =>
[660] =>
[661] =>
[295] =>
[624] =>
[714] =>
[935] =>
[936] =>
[937] =>
[938] =>
[939] =>
[297] =>
)
[moderators] => Array
(
[294] =>
[618] =>
[619] =>
[620] =>
[621] =>
[622] =>
[658] =>
[659] =>
[660] =>
[661] =>
[295] =>
[624] =>
[714] =>
[935] =>
[936] =>
[937] =>
[938] =>
[939] =>
[297] =>
)
)
[threadsorts] => Array
(
)
[viewperm] => 26 22 11 12 13 14 15 27 43 44 60 61 62 63 64 19 31 67 68 69 73 75 76 81 83 84 87 89 90 91 92 33 38 57 58 65 66 74 77 79 80 85 86 1 2 3 7 8
[postperm] => 22 11 12 13 14 15 27 43 44 60 61 62 63 64 76 83 84 87 92 33 38 58 65 66 74 77 79 80 85 86 1 2 3
[replyperm] => 26 22 11 12 13 14 15 27 43 44 60 61 62 63 64 67 68 73 76 83 84 87 92 33 38 57 58 65 66 74 77 79 80 85 86 1 2 3
[getattachperm] => 26 22 11 12 13 14 15 27 43 44 60 61 62 63 64 67 68 73 76 83 84 87 92 33 38 57 58 65 66 74 77 79 80 85 86 1 2 3
[postattachperm] => 26 22 11 12 13 14 15 27 43 44 60 61 62 63 64 67 68 73 76 83 84 87 92 33 38 57 58 65 66 74 77 79 80 85 86 1 2 3
[postimageperm] => 26 22 11 12 13 14 15 27 43 44 60 61 62 63 64 67 68 69 73 75 76 83 84 87 92 33 38 57 58 65 66 74 77 79 80 85 86 1 2 3
[spviewperm] =>
[seotitle] => 策略百科
[keywords] => 天策百科,策略知识,经验分享,
[seodescription] => 百科是为服务玩家而建立的专业策略知识百科全书。
[supe_pushsetting] =>
[modrecommend] => Array
(
[open] => 0
[num] => 10
[imagenum] => 0
[imagewidth] => 300
[imageheight] => 250
[maxlength] => 0
[cachelife] => 0
[dateline] => 0
)
[threadplugin] => Array
(
)
[replybg] =>
[extra] => a:2:{s:9:"namecolor";s:0:"";s:9:"iconwidth";s:2:"60";}
[jointype] => 0
[gviewperm] => 0
[membernum] => 0
[dateline] => 0
[lastupdate] => 0
[activity] => 0
[founderuid] => 0
[foundername] =>
[banner] =>
[groupnum] => 0
[commentitem] =>
[relatedgroup] =>
[picstyle] => 0
[widthauto] => 0
[noantitheft] => 0
[noforumhidewater] => 0
[noforumrecommend] => 0
[livetid] => 0
[price] => 0
[fup] => 6831
[type] => forum
[name] => 天策百科
[status] => 1
[displayorder] => 2
[styleid] => 0
[threads] => 1991
[posts] => 28479
[todayposts] => 0
[yesterdayposts] => 0
[rank] => 134
[oldrank] => 134
[lastpost] => 2711222 天策百科——埃弗顿足球俱乐部 1740656606 天策-菱玖
[domain] =>
[allowsmilies] => 1
[allowhtml] => 1
[allowbbcode] => 1
[allowimgcode] => 1
[allowmediacode] => 0
[allowanonymous] => 1
[allowpostspecial] => 5
[allowspecialonly] => 0
[allowappend] => 0
[alloweditrules] => 1
[allowfeed] => 0
[allowside] => 0
[recyclebin] => 1
[modnewposts] => 2
[jammer] => 1
[disablewatermark] => 0
[inheritedmod] => 0
[autoclose] => 0
[forumcolumns] => 0
[catforumcolumns] => 0
[threadcaches] => 0
[alloweditpost] => 1
[simple] => 8
[modworks] => 1
[allowglobalstick] => 1
[level] => 0
[commoncredits] => 0
[archive] => 0
[recommend] => 0
[favtimes] => 0
[sharetimes] => 0
[disablethumb] => 0
[disablecollect] => 0
[ismoderator] => 0
[threadtableid] => 0
[allowreply] =>
[allowpost] =>
[allowpostattach] =>
)
[菠菜趣闻]
菠菜类手游闷声发大财，《FaFaFa》东南亚吸金
[复制链接]
|
当前离线
经验:
天策币:
活跃币:
策小分:
总在线: 19717 小时
本月在线: 15 分钟
|
|
本帖最后由 实习版主2 于 2018-6-21 16:04 编辑 ! Q2 y* h! w# [4 W8 O: Y
; I4 }, O; M; Q; {/ Z% v% {
菠菜类手游闷声发大财，《FaFaFa》东南亚吸金 # q- @4 M, F- s# r1 ~# o7 M
0 }" B6 O2 P; E' L. a
0 z5 z: l0 P2 j3 l3 O2016年10月，世纪游轮宣布以305亿元人民币的价格，收购以色列棋牌游戏公司Playtika。被收购方旗下菠菜类（Casino）手游产品——《Slotomania》长期位居美国区App Store和Google Play畅销榜前二十。 无独有偶，在东南亚地区，由台湾鈊象电子股份有限公司（IGS）推出的菠菜类手游《FaFaFa》，自2015年上线以来，也一直稳居新加坡、印尼、马来西亚、越南、泰国等国家应用商店收入榜前五十位。据白鲸研究院数据显示，Android版《FaFaFa》在全球范围内的累计下载量高达100万—500万次之间。 . P; `" Y I( e/ b# O; H, j
菠菜类手游受东南亚用户喜爱
/ s. L& U* ]8 V7 I# x9 i6 j' q5 O8 P# e/ h2 Z2 R
' y# A) s# T6 o6 m: f$ k; H: @$ Q
* w( @% t: W! A1 T2 a, w* a- g1 R4 e' M6 b* _
' Q+ }& ~% X* q! t5 u: ]- N6 n
" C5 C2 U# H; J. C8 Q+ W
. S: c7 L8 F$ c0 ~5 N6 }. m4 [ P
Y; g: I' r. U8 x5 P$ z0 D5 Z) W! `$ W# E
. N/ d( N& M5 l. F
8 Z: {8 r$ m; T3 ]" |5 Y
& B8 @( b# P; Z$ x, p$ g" E0 g
据数据机构Eilers & Krejcik Gaming, LLC预测，2016年全球菠菜类游戏规模为37.2亿美元，而到了2017年，这一数值还将升至39.8亿美元，其中，移动端为30.8亿美元，占比达77.3%。而在谈及具体产品种类时，老虎機（Slots）类产品在菠菜类手游市场中 # a, |6 K. @& ?2 H. m
: V7 j$ \( O9 [# |9 T& i
1 W% E i# I; p i% h; s# J2 u- u
2 ^& C& n# j* R o( V' r! K" Z/ ~1 P0 Y# C1 [5 K4 P0 l
- I9 \" P& u% Z# F- M) C& m
3 o$ h9 P. A8 \# j- N; Y1 G# `7 c4 S2 ]+ q* m# ^( o
占比达79%，而扑克类（Poker）紧随其后比例为13%，Bingo和其他类产品占比分别为7%和1%。上文提及的《Slotomania》和《FaFaFa》，就是老虎機式的菠菜类手游产品。这一类产品数量众多，主要与玩家的菠菜习惯有关。在线下实体DC中，商家会放 D8 d9 T* x' o3 |8 {
0 o2 d" n: j' F8 E; z; X0 e& w3 f* l: v
置众多老虎機供玩家消遣，而且相比一般的扑克类，老虎機这种依靠机器概率决定胜负的菠菜游戏，玩法更为刺激，也更能吸引玩家的参与。 0 x& J% f+ {" r5 N \5 E' S& _
% ~# q k5 A1 m
2 P: N, O: x1 G5 V9 K3 O8 i. ?据悉，除了IGS之外，《FaFaFa》的开发商还有澳大利亚菠菜运营商Aristocrat，后者是全球最大老虎機厂商，为全球90多个国家和地区DC提供老虎機设备。与Aristocrat的合作，也为《FaFaFa》的研发、推广奠定了一定的用户基础，成为该产品在东南亚地区流行的原因之一。另外，在东南亚一些国家，菠菜产业比较发达，也催生了民众对菠菜类手游产品的喜爱。据了解，东盟十个国家中，只有泰国、印尼和文莱没有合法的DC机构，而为了吸引海外游客，新加坡ZF在2005年通过了Dubo合法化的提案，并于2012年对外开设了两座附有DC设施的娱乐城。虽然在泰国Dubo不合法，但数据显示泰国民众中，有79%的人都有Dubo倾向，为此泰国ZF此前颁布的禁赌令，反而使得菠菜类手游产品在泰国大受欢迎。菠菜类手游推广靠社交和线下活动
" n0 s8 R/ U8 C6 Y8 p% X, Y* l6 p, d4 w
% _4 n4 s1 X. n3 M
( N; }& ^" s; S3 U, D r6 T. T3 K不过，与其他类手游推广方式有所不同，菠菜类手游产品拥有更高的用户忠诚度和产品生命周期。因此，这一类产品的推广，以社交平台和线下推广为主。据悉，以《Zynga Poker》为代表的菠菜类游戏最早根植于Facebook等社交平台，而后在移动端浪潮来袭，才逐渐脱离出来，成为独立的游戏应用。但社交元素依然保持在菠菜类游戏中，用户可以通过Facebook、Twitter等社交平台，分享自己在菠菜类手游中的成绩。以《FaFaFa》为例，这款产品的Facebook主页拥有14.78万用户关注。在线下推广面，同样在东南亚市场推出菠菜类手游产品的博雅互动，曾在2016年第三季度，组织了线下国际扑克大赛。该公司从260万名玩家中，选出300名用户前往澳门参加全球总决赛。据悉，在过去的第三季度里，博雅互动收入为1.85亿元，净利润为7299.3万元，同比增长7.7%。但是，在另一方面，虽然菠菜类手游产品收入可观，但该类游戏产品存在玩法固化，竞争同质化等缺点。据博雅互动第三季度财报显示，与2015年第三季度相比，该公司在2016年第三季度活跃用户为2243.8万人，同比下降23.6%。 |
本帖子中包含更多资源
您需要 登录 才可以下载或查看，没有帐号？论坛注册
x
|
|
|
|
|
|
|
|
|
