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必发Betfair创造史上最大广告 迎接造访维也纳的球迷
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全球最大的广告牌吸引了乘飞机抵达维也纳机场 (Vienna Airport) 来观看2008欧洲杯 (Euro 2008) 决赛的球迷的注意力。
& g9 \- V" u& a4 N& q 该广告覆盖50个足球场大小的面积。网络博彩公司 Betfair 在过去的四个月中种植不同种类的植物从而拼出了 “NO.1 FOR FOOTBALL AND STILL GROWING!” 的广告词。Guinness Book of World Records(TM)（《吉尼斯世界纪录大全》）现已正式将该广告评定为迄今最大的广告。
" }* L* H, ?$ R2 ]! i: P. K 该广告长1,380米、宽316米，总面积436,000平方米，是当地农民和园艺家自2月份至今在田地里的辛劳成果，可以在最后接近维也纳国际机场 (Vienna International Airport) 时看到。该广告的官方纪录名称为”The World’s Largest Advertising Hoarding”（全球最大的广告牌）。 / B1 i& @3 c. M
创造这个广告牌消耗了9吨小麦种、53,000株金盏花、1.5千米棉花网以及油菜、甘菊、芥菜、三叶草、罂粟和草坪。每个字母’高’44米宽41米。 / e; U; e3 i- c( m6 H1 ~% Y- W
外观尺寸：高1,380米×宽316米；总面积436, 250平方米
/ x& W% A4 H" y, r 广告牌面积相当于：
; e7 M9 i5 {/ c! \# K-- 50个足球场
0 s# q* g) k$ Q3 y-- 651个网球场 : X% E j2 i/ G! Z
-- 62个伦敦特拉法加广场 (Trafalgar Square)
! s! o! x# @4 h0 X) w2 r你可以在这里塞下约4,847,222个足球
- K- z, \5 r; |; G7 b/ o; O或是维也纳恩斯特-哈佩尔球场 (Ernst Happel Stadion)（决赛场地）的8.9倍大。
! L2 c' {7 A1 i8 t/ T J! A8 W( D长度相当于埃菲尔铁塔 (Eiffel Tower) 横躺下来的4.2倍，或
& Z" ]- M$ l, r; p6 E3 [-- 伦敦金丝雀码头 (Canary Wharf) 塔高的5.7倍 + ]7 N0 o8 M7 P4 M$ w' E3 @. p
-- 伦敦“小黄瓜” (Gherkins) 大厦的7.5倍
1 t' r. r- x5 M- ~4 U7 F-- 迪拜塔 (Burj Dubai)（竣工之时将是世界最高建筑）的1.7倍。
" D t& L2 V: l! R3 y/ \! p" t" G% }-- 135辆伦敦 Routemaster 巴士（长度），按宽度则为314辆
8 Q' }6 k9 q+ R0 M3 l 字母的大小：44米高×21至41米宽
: i8 b& d- o% E0 q T+ W5 _ 使用的植物： / V5 {- { \0 q8 v. F: U4 D! l% k
“No.1” 和 “GROWING” = 油菜（8千克种子）+ 芥菜（10千克种子） 7 z7 j/ l# B$ k3 D: w+ K+ s
“FOOTBALL” = 草坪（40千克种子） 2 i+ y" K; l( t2 ^7 b1 \/ @
“AND” = 法国金盏花（超过53,000株）
1 X( S: ~! I) t“STILL” = 罂粟（10千克种子）
- T" ]5 m* l) W- x) M6 G. w. j“FOR” = 泥土 6 Z/ Z, a5 |( ^
镶边 = 甘菊（70千克种子）
& ^0 _( J# g/ e1 { W1 S- n# [! ]. y背景 = 小麦（9吨种子） 6 {/ ]& N. q2 a7 \6 b, E0 }5 i1 \& o! H" g
‘Betfair’图标 = 棉花 -- 1.5千米×5.8米宽
5 Q- a# h2 J) R- l# p 时间框架：
2 R7 Q6 j$ F2 [' E/ [0 L% ~$ q) x2008年2月18日，测量场地
9 W3 P" V9 y% ?3 V& s; s8 O0 \2008年2月28日，播种甘菊和小麦 Y/ x+ n9 \ V# @! }0 F
2008年3月上旬，测量字母，总测量点达650处，为期两天。接着耕出标语 & C* V: p e' k1 f) c6 L
2008年3月25日，种植草坪 ( T6 y2 A( R f- e
2008年4月7日，播种油菜、芥菜和三叶草
! U& z7 O0 P# Z7 E4 Q: c4 I* `2008年5月15日，栽种法国金盏花 7 T/ F4 k4 Y2 k, P5 W# h
2008年6月1日，用石灰和棉花土工膜创作 Betfair 图标 [ALIGN=center]http://www.bctong.net/xsnews/upimages/200806200001.jpg[ALIGN=center]http://www.bctong.net/xsnews/upimages/200806200002.jpg[ALIGN=center]http://www.bctong.net/xsnews/upimages/200806200003.jpg |
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