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DC设"特区"培训初学者 澳门学欧洲经验可引客?
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威尼斯人项目强势泊岸后，本已闪闪发亮的澳门，更为瞩目。《澳门日报》报道称，不过，项目是否“稳赚”，市场仍存不同意见。 [PP] [b]设立初学者“特区” 培训潜在客成实际客[/b] " U! _+ }2 x9 b9 U; m/ T
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[PP] 德勤会计师事务所分析指出，天朝客源市场庞大，有相当数量客源仍未被开发。该行调查显示，虽然大部分受访者博彩知识贫乏，但却对博彩玩意满有兴致，无论新手、老手均希望有“培训班”教玩百家乐及二十一点。德勤建议博彩经营者不妨考虑设立“初学者‘特区’”，藉以扩大客源，把潜在客群变成实际客群。 - y+ A: L: r. D
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[PP] 去年澳门博彩收入已经超越美国拉斯韦加斯金光大道，市场预测到了二○一○年，澳门博彩收入将高达130亿美元。但快速增长主要由高端贵宾厅客带动，虽然内地自由行政策为澳门带来了大量游客，但以中场为市场策略重点，本身也是很大的赌注。
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& g6 ^5 [) f! d8 T+ h: Y' m) {3 V6 F[PP] 风险在于能否吸纳足够的内地客量？消费水平是否可以满足经营规模？有什么经验可吸引中场客，并延长其逗留时间？访客会否像到访拉城的客人般，或基于文化差异而基本要素受影响？
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# H; w, f5 F7 z$ m[PP][b]中场吸引力决定胜负 娱乐城人均消费逊拉城[/b]
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[PP] 澳门地处华南地区，四小时车程范围覆盖九千万人口。虽然天朝南部许多居民仍然生活贫困，但天朝人好赌，迅速增长的中产阶层及道路设施改善，可令目标受众稳步成长。 ; x2 C+ Q' ` `) C
/ `4 X; |6 J z5 L! N[PP] 德勤分析指出，到了二○一○年，有能力到澳门娱乐城的人将增加55%；澳门ZF预期届时的访澳客量达4,200万人次。然而，有多少游客会到新娱乐城，视乎中场有否足够吸引力。调查显示，有2/3受访者表示不曾在娱乐城参与博彩活动；但有逾40%受访者表示对这个巨大市场有兴趣。
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! Y8 C& K& E/ F+ P) }; t[PP] 市场存在，但中场赌客消费能力仍是关键？数据显示，超过3/4的内地中场客有可能人均消费65美元(约人民币500元)，只有少部分会投注超过260美元(人民币2,000元)。这些背景资料再融入澳门贵宾厅目前设定的最低投注额1,300美元，预料澳门娱乐城人均消费介乎90-150美元，低于拉城(克拉克县)录得的人均消费275美元。 H. h, W' | f6 i% B) J
5 @# @' B- r; i* V6 A" C9 c[PP] 人均消费较少，故要增加客量，才能确保中场成为澳门娱乐城一个重要收入来源。
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天策论坛 赌友的福音，在这里见识了很多www.tcelue.com |
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