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必发Betfair创造史上最大广告 迎接造访维也纳的球迷
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全球最大的广告牌吸引了乘飞机抵达维也纳机场 (Vienna Airport) 来观看2008欧洲杯 (Euro 2008) 决赛的球迷的注意力。
* K+ e A3 w2 w. s5 V# f! g, f 该广告覆盖50个足球场大小的面积。网络博彩公司 Betfair 在过去的四个月中种植不同种类的植物从而拼出了 “NO.1 FOR FOOTBALL AND STILL GROWING!” 的广告词。Guinness Book of World Records(TM)（《吉尼斯世界纪录大全》）现已正式将该广告评定为迄今最大的广告。 " `- g: I) I. Q- x
该广告长1,380米、宽316米，总面积436,000平方米，是当地农民和园艺家自2月份至今在田地里的辛劳成果，可以在最后接近维也纳国际机场 (Vienna International Airport) 时看到。该广告的官方纪录名称为”The World’s Largest Advertising Hoarding”（全球最大的广告牌）。
& @/ ~- \ d+ n 创造这个广告牌消耗了9吨小麦种、53,000株金盏花、1.5千米棉花网以及油菜、甘菊、芥菜、三叶草、罂粟和草坪。每个字母’高’44米宽41米。
8 _; B$ Y5 Y4 | 外观尺寸：高1,380米×宽316米；总面积436, 250平方米
3 J ~9 }& y n9 p; i" e6 F 广告牌面积相当于： 4 N$ ]2 ^* i: W
-- 50个足球场
9 @! v8 L$ Q1 [1 t2 s6 Y-- 651个网球场
$ l, l5 w3 v( R9 j-- 62个伦敦特拉法加广场 (Trafalgar Square)
! Y% h( {; h% N) N4 t你可以在这里塞下约4,847,222个足球
( F/ R2 k# l' U或是维也纳恩斯特-哈佩尔球场 (Ernst Happel Stadion)（决赛场地）的8.9倍大。
+ K) Q' |5 W2 @6 D4 ^6 I) s7 E# u8 ]长度相当于埃菲尔铁塔 (Eiffel Tower) 横躺下来的4.2倍，或
' _( T; V! P) k" T-- 伦敦金丝雀码头 (Canary Wharf) 塔高的5.7倍
2 O Y2 O2 T' k8 X4 a-- 伦敦“小黄瓜” (Gherkins) 大厦的7.5倍 4 H' F2 T9 e! q \, O3 O
-- 迪拜塔 (Burj Dubai)（竣工之时将是世界最高建筑）的1.7倍。 * z" z( w9 ~ K' q! L3 o$ n Q, f
-- 135辆伦敦 Routemaster 巴士（长度），按宽度则为314辆
+ E& h b' T! y4 A 字母的大小：44米高×21至41米宽
' P/ U( H5 ^% Q7 z 使用的植物：
8 U5 c- y' t( x3 k. ^+ E# E“No.1” 和 “GROWING” = 油菜（8千克种子）+ 芥菜（10千克种子） " [# h2 D; C" |( |/ W, `
“FOOTBALL” = 草坪（40千克种子）
7 D' L( X7 o7 s' X( [! _“AND” = 法国金盏花（超过53,000株） # B) W! b) t" a$ _: }+ v$ H
“STILL” = 罂粟（10千克种子）
/ X9 V2 [3 I0 P/ ]1 D/ R“FOR” = 泥土
" k. z0 k/ Y! q: H& C1 H镶边 = 甘菊（70千克种子） # H% Z1 J5 f9 V' J
背景 = 小麦（9吨种子） ) T! \! O p# ^% W8 l
‘Betfair’图标 = 棉花 -- 1.5千米×5.8米宽 . j1 p6 k+ e9 I' O
时间框架： 7 |3 l' v& b' l( i! y7 N" a
2008年2月18日，测量场地
' S+ x: ?5 \, Q% ^0 |/ q2008年2月28日，播种甘菊和小麦 / S2 h0 q) D0 N$ x1 Q& V6 k0 L G
2008年3月上旬，测量字母，总测量点达650处，为期两天。接着耕出标语
. q: K: ?( H3 q$ O* m1 k2008年3月25日，种植草坪
) V6 f; H3 o9 s. V' ? [3 O2008年4月7日，播种油菜、芥菜和三叶草 * |+ u% U/ k0 w4 g
2008年5月15日，栽种法国金盏花 ( d. k+ f5 X# ~ [9 `( n2 F4 ^! u
2008年6月1日，用石灰和棉花土工膜创作 Betfair 图标 [ALIGN=center]http://www.bctong.net/xsnews/upimages/200806200001.jpg[ALIGN=center]http://www.bctong.net/xsnews/upimages/200806200002.jpg[ALIGN=center]http://www.bctong.net/xsnews/upimages/200806200003.jpg |
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