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【本篇文章为言同数字科技有限公司原创】面对瞬息万变的商业世界，当然不存在能够长久制胜的“一招鲜”，但深入那些成功的经验和实践，去看支撑它们理论和思考，一定能帮助你打开思路，启发灵感，看到新消费市场中的更多机遇和潜力。
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* f5 L# \, M/ t- x( m言同数字公司专注以内容创作为核心，借助新型的数字营销方式，构造用户与品牌的新型互动通路。提供包括微信公众号、微博、小红书等各大新媒体平台的图文策划设计制作。
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用文字激发商业灵感 % z3 Y1 t; d" R
" l+ _" }7 ?, L: p( h" [% F) T/ t从“just do it”到“钻石恒久远，一颗永流传”，经典文案往往能给品牌带来更大的影响力，在消费者心中留下另一种根深蒂固的品牌印象。虽说我们身处一个多感官营销的时代，但好文案的力量依旧不容小觑。当画面消失、体验完成，最后能留在消费者心里的，可能就是一句四两拨千斤的slogan。 6 s" ~% Y' O- C! b+ j- X
! I5 [9 b4 P8 I7 v/ {1 O$ D好文案的诞生，有灵光乍现的运气成分，但更需要精细的打磨、足够的经验以及娴熟的技巧。换言之，招式也是有的。
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如何写出与品牌高匹配的slogan？怎么靠一句话吸引新用户？如何借文案的力量，放大多媒体营销的声量和影响力？
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# j3 n" e. P1 ^3 H1 \; E4 c打造日常消费品的文化特性
# h$ O5 a( `( \$ K+ z4 L A/ }( q. I! E$ h @7 z
“文化赋能”是一个可大可小的话题。往大了说，它关乎产业、城市，而往细处看，他能盘活无人问津的“不良资产”，也可以让偏门的艺术阅读成为新生活方式名片。 ! W0 |0 d& j1 R3 x; d
r# E" R9 ^: _# K今天，人们正在尝试于生活的方方面面追求“文化”的加持，一盏茶、一本书，那是传统概念里极具文化属性的日常，而逛逛艺术节、打卡文化地标，则是新消费浪潮下各领域创意家为人们打造的新文化体验场，为你的生活注入全新的文化需求。 4 N: b4 }% D5 J1 {' f; ^: A
/ G: o5 i' [% W6 ]言同数字文案撰写服务，软文营销的核心源自高质的原创内容。 - x) i' I- S0 x, R) N# [3 A, c9 F
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言同数字-写手编辑类型（不同等级不同价）
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标准策划写手 ( M- r/ Y! t& i0 R( V% w& h
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常规原创文案或短篇文章，独立策划选题 g* A2 |. B- t& L4 h! ~( D' C
7 }# v4 O& s- C2 {+ i. z专业记者撰写
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适合高质量新闻通稿、社会财经热点话题题材
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资深编辑策划 4 S5 @' {' I, ?6 A
+ T A, _$ r. o) G4 e1 G经验丰富编辑精心策划，深入挖掘行业思维 . Q7 P* v! h" K; k7 |* c+ ?
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1 F6 U' R$ Q8 ?0 F- J2 \# _% B创意文案策划 , d& N4 K) {8 L5 c+ L# I& {
2 x. u+ [' ~2 ?( Z品牌创意营销软文（例如微信公众号微博等），剧情或口播类视频剧本（例如抖音等），品牌产品种草评测图文（例如小红书大众点评等），动漫画文案脚本设计
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6 n6 W- T- z1 r# J+ R Q言同数字-软文撰写类型 - Z* L+ V ^- ~, r: D# }9 l
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新闻稿通稿
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$ ^/ q- z% q/ p0 [$ e& S企业日常新闻，重大企业事件，品牌行业深度观察，公关活动通稿等等
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1 \! }( S% S. P! G自媒体软文 # g, A+ H5 v" g! m5 |
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微信公众号推文，微博软文，小红书种草评测软文等等
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: Q3 Q, a2 k8 @9 A% [口碑营销软文
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品牌营销软文、SEO优化软文，论坛社区软文，问答百科软文等等
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, O8 j1 B2 h: b) g企业软文 ' [8 i* t; {$ \' e0 P# D& q
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企业价值理念，企业文化观，企业品牌故事，企业成长历程等等
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9 s; E2 U2 n! r言同数字-服务优势
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$ U/ i, j9 Q H7 f. g* p写文也发文（1万+网站、媒体、论坛等合作资源）
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7 A# l" c& }! w+ h2 H7 i根据您的营销目标匹配全网发文渠道，定制发文计划，减少推广成本，大限度提升曝光 2 A! d6 O% G: O) c8 y, q4 w2 V# }
; W1 L V8 A4 L3 {$ t. }- q3 w4 Y长期定量出稿（固定写手及项目小组7×24小时服务） 0 E" [/ X/ L, u
; M# W6 p" |% T; O一对一服务，项目小组全天候即时响应，按时按质按量执行，减少沟通成本提升效率 7 B$ z! Q. o$ \0 S4 Q3 |4 Y
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高质量水准（每位写手只写一类文案，深度且专业）
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根据预算和要求匹配相符写手，提供写手履历，多行业项目策划实战经验 ; v# [& y6 u6 b% s6 S0 \4 Q* K
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言同数字，一站式数字创作服务商，我们长期深耕于数字创作创意内容领域, 致力为千万用户提供高效卓越服务。言同数字精心打造的创意内容服务，提供文案撰写、平面设计、软文发布、营销策划等多项定制服务，依靠个性化表达、高质量内容，致力于解决数字化经济中全行业品牌升级和发展难题。 + w! w( B/ D4 z2 Z4 X7 p4 y; c
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来源：金色财经 |
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