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在元宇宙数字藏品大热的当下，明创科技集团孵化的首个数字藏品平台“星启数藏”即将上线，平台依靠全新的数字化体验和酷炫的表现形式，为文化IP的推广营销带来更多的活力，为文化产业的崛起插上翅膀。
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: Y% ?; z% x7 Z* A源起·数字藏品 宇宙星辰
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在数字经济时代，IP的价值被赋予了更大生命力，数字藏品为文化传播带来了全新的价值捕获纬度，能够让IP在文化传播流行中创造新的价值。 7 N j% m; x7 i% r
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而数字藏品的关注度也正呈现爆发式增长，并且万物可NFT化。无论国家博物馆还是国企上市企业，无论掌握主流话语权的奢侈品牌，还是面向年轻用户的时尚潮牌，大家都想让IP插上数字藏品的翅膀，迅速加入元宇宙之下“虚拟与现实”的变局之中。 , x. i- m# s' ?# D* v, D! T& I
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星启数藏作为明创科技集团自主研发的数字藏品平台，源起中华文化艺术的传承和现代时尚风潮的崛起，依托BSN链为藏品发售提供区块链技术支持，在保障数据绝对安全的基础上，旨在让各大品牌IP在数字藏品领域中大放异彩，构建艺术品与用户之间的沟通桥梁。
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) V4 U: l! [$ ?" e: B释名·数藏天地 星启未来 + H, ]; L5 ?( C" X- `% k
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星启数藏作为一个集非遗、文创、文博、文旅等价值IP为一体的专业性数字文化艺术品收藏平台，以区块链底层协议为基础架构、以IP确权和交易算法为核心、以NFT铸造和发行为依托，通过数字经济赋能文化艺术，实现藏品链上铸造、发行、购买、收藏和传播。
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0 k. S+ C( Z* ^! i星启数藏发行的数字藏品由非遗、文创、文博、文旅4大类组成，可分为珍藏、稀有、史诗、创世4个级别，据透露，星启数藏已独家签约多个品牌IP，包括博物馆藏、非遗传承人、美术工艺大师、5A级景区、文创画作等。 & A: M( R: W& c# ~
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未来，星启数藏将深度赋能品牌方、IP方和市场主体。对品牌方，助力“无形”的品牌价值转化为“有形”的品牌资产；对IP方，创新IP打造思路，将“共识”和“叙事”前置；对更广阔的市场主体，兼顾内容叙事和虚实场景融合，推动“消费”元宇宙的FOMO热潮向“消费元宇宙”的新商业趋势转变。 . b2 Y8 e$ U1 J/ J- i
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# h) H; O! s# m9 W. ]+ u' z% J- O铸造·漫入星启 文化风潮
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! i. M7 M4 _6 Z5 \! G# c( w4 h+ y我们都知道，文化艺术的传播本质就是逐步构建共识，而共识正是区块链技术的第一特性。星启数藏将通过‘数字经济与文化艺术’的融合，以数字藏品为创新载体，做好文化传承，提升传播效率，助力机构与品牌探索营销新玩法，创建旧问题的新解法，破解品牌内容的全新可能。 % n( N0 ]* E3 U) c! _( H
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星启数藏致力于成为元宇宙时代数字经济的引领者，将集“非遗+文创+文博+文旅”之力，搭建专业性的数字文化艺术品收藏平台，连接品牌、内容创作者和数字艺术家，为用户提供前所未有的数字藏品交互体验。 # U( _6 i5 W6 b3 }$ q+ R" b! {
. `& ` L q; [! E9 Z8 V作为明创科技打造的元宇宙时代品牌，星启数藏将与各个战略合作伙伴一起打通更大的、虚实交融的新商业场景，为用户打造更美好的数字化体验。
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* _+ r7 m) z8 _星启数藏的上线，将给NFT全新赛道带来更新、更大的活力，促进文化资源共建共享、知识产权确权保护等问题的解决，促进数字文化产业的健康、长远发展。星启数藏将有力地推动数字藏品赛道的正规化，为文创新产业的蓬勃发展奠定坚实基础。 + J6 s. c: S/ F
9 |3 v6 @9 d3 K2 h2 i! n( m来源：金色财经 |
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